How to enable developer options on Android Nexus 4

I spent a couple of long minutes looking for the developer menu on my shiny new Nexus 4. I was looking for the options normally called USB debugging and Stay awake, normally under Applications / Development. I could not find them anywhere on this otherwise beautiful piece. Strangely, the menu is disabled by default. You can enable by following these steps:

Open your phone settings—swipe down on the phone, click on the button in the top-right corner, click Settings
Click About phone, it’s at the bottom
Click on Build number, 7 times (!!!), it’s at the bottom

What the hell… Who would have known? After this the Developer options menu becomes available, right next About phone.

I found the tip here:

http://www.redmondpie.com/enable-developer-options-in-android-4.2-on-nexus-4-and-galaxy-nexus/

How to enable developer options on Android Nexus 4 —04 August 2013